Paid Search Consulting — Nashville, TN

Your Google Ads budget deserves a real expert.

Most small and mid-size businesses waste 20–40% of their ad spend on irrelevant clicks, weak copy, and landing pages that don't convert. Kennard Search fixes that — with senior-level Google Ads strategy and the attention a large agency can't provide.

Book a Free Discovery Call

15 minutes. No pitch. Just a straight conversation.

Credentials
9
Years in paid search Google Ads & Microsoft Ads, B2B and B2C
3
Years at Square (Block) Managing $1M+/month in ad spend across international markets
6
Years agency-side Legal, healthcare, SaaS, e-commerce, home services
Brands & companies managed
Square Square
Tatcha Tatcha
Murad Murad
Dermalogica Dermalogica
Kate Somerville Kate Somerville
Rare Beauty Rare Beauty
Shani Darden Shani Darden
Living Proof Living Proof
Discover Discover
Personal Transformation Institute Personal Transformation Institute
The problem

Most Google Ads accounts are leaving serious money on the table.

Businesses spending $3,000–$50,000 per month on ads typically have no one monitoring what's actually working. Campaigns get set up and forgotten. Search terms drift. Landing pages mismatch intent. Budgets pile into keywords that never convert.

You don't need a big agency with account managers who've never run a campaign themselves. You need someone who has done this at scale — and will actually look at your account.

20–40%
of ad spend is typically wasted in unmanaged Google Ads accounts.
Irrelevant search terms burning budget
Ads sending traffic to the homepage
Missing ad extensions and poor positions
No negative keyword management
Bid strategies set and never revisited
Monthly retainers

Ongoing management for accounts that need consistent attention.

Starter
$2,000
per month
Best for businesses spending $3K–$7K/month on ads
  • 1 ad platform (Google or Microsoft Ads)
  • Up to 5 active campaigns
  • Weekly bid & budget optimization
  • Search term review & negative keywords
  • Ad copy testing (1–2 variations/month)
  • Monthly performance report
  • 1 monthly strategy call (30 min)
  • Email support, 48-hour response
Most Popular
Growth
$3,500
per month
Best for businesses spending $7K–$20K/month on ads
  • Everything in Starter
  • Up to 2 ad platforms, 15 campaigns
  • Bi-weekly optimization cycles
  • Ad extension strategy & management
  • Landing page copy & CTA feedback
  • Monthly competitor monitoring report
  • Audience & remarketing strategy
  • 2 monthly strategy calls (30 min each)
  • Email & Slack support, 24-hour response
  • Quarterly business review
Performance
$5,500
per month
Best for companies spending $20K–$50K+/month on ads
  • Everything in Growth
  • Unlimited campaigns, up to 3 platforms
  • Weekly optimization + daily monitoring
  • Advanced bid strategy management
  • Full conversion tracking audit & setup
  • Custom real-time performance dashboard
  • A/B testing roadmap
  • Shopping campaign management
  • Weekly strategy calls
  • Priority same-day support

All retainers require a 3-month minimum. Ad spend is paid directly to Google/Microsoft and is not included in management fees. A 10% discount is available for 12-month commitments.

Account audit

Not sure where to start? Begin with a full account review.

A deep analysis of your entire Google Ads account — delivered as a written report with an account health score, the top issues ranked by estimated wasted spend, specific recommendations, and a 30/60/90-day action plan.

Delivered within 5 business days. If you move forward with a retainer within 30 days, $750 is credited toward your first month.


Book a Discovery Call First
$1,500
One-time fee · Delivered in 5 business days
  • Full campaign structure & keyword analysis
  • Search term review with waste identification
  • Ad copy & extension effectiveness review
  • Landing page relevance & message match
  • Quality Score analysis
  • Bid strategy & budget allocation review
  • Competitor positioning review
  • Conversion tracking verification
$750 credited toward first month if you sign a retainer within 30 days.
Kathleen Kennard
About

Hi, I'm Kathleen — born and raised in Nashville.

I'm a performance marketer with 9 years of paid search experience. I grew up here in Nashville, went to the University of Tennessee in Knoxville, and have spent my career building and running paid search programs that actually move the needle.

I spent 3 years at Square (Block) owning international B2B paid search — managing over $1M/month in ad spend across Google Ads and Microsoft Ads in North America, Europe, and beyond. Before that, 6 years agency-side at Booyah Advertising running enterprise accounts across legal, healthcare, SaaS, e-commerce, and home services.

I started Kennard Search to give businesses here in Nashville and across the country access to that same level of expertise — without the overhead of a big agency or the commitment of a full-time hire. I keep my client list focused so every account gets real attention, not just a monthly report.

9+
Years in paid search
$10M+
Managed annually
6
Verticals managed

Ready to stop wasting ad spend?

Book a free 15-minute call. We'll talk through your setup and figure out if there's a fit.

Book Your Free Discovery Call

No commitment. No pitch deck. Just a real conversation.